Analyze

Our team will conduct  a comprehensive audit of your current online markeitng efforts.

Prioritize

We'll help you prioritize and integrate the most effective marketing channels for your business today.

Grow

Once the foundation is built, we'll help you ignite new growth channels and opportunities.

Let Us Develop a Comprehensive  Marketing Plan Just for You

Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense. Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:

  1. You can attract clients that are ideal for you
  2. You can stand out in ways that make the competition irrelevant
  3. You can know confidently what to do and what not to do
  4. Clients will expect to pay a premium to work with you
  5. You can identify the most profitable ways for you to attract new business
marketing-strategy-cog

What a Strategy Engagement Includes

Strategy-elements
  1. Initial getting started discovery meeting
  2. Core message and ideal client persona development
  3. Editorial plan
  4. Customer journey map
  5. Competitive landscape
  6. Priority growth recommendations
  7. Presentation of findings'

The entire process takes about 20-40 days and involves meetings with you and your team. 

When you receive our strategy findings you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy. At that point, you can take the roadmap and implement the plan with your team or hire 813 Digital Marketing as your outsourced marketing department.

We Partner With You

A lot of small business owners hear about the latest trends in online marketing—AI, paid search, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.

Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.

That’s why we propose a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all channels are being used, and you’re optimizing and maximizing your existing marketing assets.

Done for you packages with a set price

Our consulting is based on your unique business needs and budget. Here are a few of our example packages.

We start by creating your perfect marketing strategy

Below you'll find a range of typical strategy packages, however, these are simply for illustration as every business is unique and we build the perfect approach that compliments your current marketing efforts, your business model, and your long-term objectives.


Phase 1

Total Online Presence

Client Interviews

Competitive Research

Core Message Development

Personal Development

Customer Journey Map

Execution Calendar

Growth Recommendations


Strategy 
build

Report

Email Survey

High level summary + Reports

Included

High level

Included

Next 3 months

Included


Strategy 
grow

Audit finding

5 client interviews

3 comparisons

Included

Summary

Included

Next 6 months

Included


Strategy
ignite

TOPA +  reports

10 client interviews

6 comparisons

Included

Deep segments

Included

Next 12 months

Included

Then we build the right ongoing implementation
package
 for your business

Once we help you develop the perfect strategy for your business we move to an implementation plan based on that strategy. Below you'll find a range of typical plans but every business is unique so the actual plan we build for your business will be personalized and tailored to meet your goals.

Example packages typically include some combination of the following tactics.


Phase 2

Marketing Website

• Refresh WordPress site

• Mobile friendly

• HTTPS secure

• Local pages

• CRO Landing pages

Content Program

• Core page content

• Home page video

• Review funnel

• Ongoing blog content

• Hub page upgrade for leads

• Podcast or Webinar

• Sales materials

• Press releases

• Update old content

SEO

• Google My Business Optimization

• Onsite SEO management

• Local citation management link building

• Google Search Console setup

• Podcast guesting

• Organic CTR optimized

• Featured snippet program

Social Media

• Social profile refresh

• Social posting plan

• Social promotion plan

• Social engagement plan

• Media and influencer outreach

• Video channel

• Live video program

Email Marketing

• List clean-up

• Re-engagement campaign

• Monthly newsletter

• Lead capture calls to action

• Email confirmation and follow-up

• Email lead nurture program

• Email lead campaigns

Paid Lead Generation

• Boost FB posts

• Social media ad campaign

• Google AdWords

• Remarketing campaigns

Sales Enablement

• Co-marketing partner plan

• Lead disovery/orientation process

• Speaking for leads

• Repeat customer campaigns

Customer Experience

• Review response plan

• New customer onboarding process

• Customer delight process

• Referral program

• Events program

• Customer feedback program

CRM Tool

• Data capture and clean up

• Sales pipeline process

Marketing Automation

• Lead scoring process

• Lead follow-up sequences

Analytics

• Analytics goals

• Advertising tracking

• Call tracking

Build

Jumpstart

grow


catalyst

ignite

marketing department

Need to build a local foundation first?
Ask about our Local Foundation Package

google-my-business
  • Google My Business Optimization

  • 2 Pages Onsite SEO Mangement

  • Review Management

  • Local Citation Management

Link Building - 1 per month
1 x 500-word article
dashboard + reporting

$999/mo