Our team will conduct a comprehensive audit of your current online markeitng efforts.
We'll help you prioritize and integrate the most effective marketing channels for your business today.
Once the foundation is built, we'll help you ignite new growth channels and opportunities.
Let Us Develop a Comprehensive Marketing Plan Just for You
Strategy and tactics must go hand in hand in order for a business to achieve a measure of true momentum, but an effective strategy must be in place before any set of tactics make sense. Once you develop a marketing strategy that is perfect for your business you’ll suddenly discover that:
- You can attract clients that are ideal for you
- You can stand out in ways that make the competition irrelevant
- You can know confidently what to do and what not to do
- Clients will expect to pay a premium to work with you
- You can identify the most profitable ways for you to attract new business
What a Strategy Engagement Includes
- Initial getting started discovery meeting
- Core message and ideal client persona development
- Editorial plan
- Customer journey map
- Competitive landscape
- Priority growth recommendations
- Presentation of findings'
The entire process takes about 20-40 days and involves meetings with you and your team.
When you receive our strategy findings you’ll have a clear direction for standing out and attracting the ideal client and a roadmap of the most effective tactics to support your strategy. At that point, you can take the roadmap and implement the plan with your team or hire 813 Digital Marketing as your outsourced marketing department.
We Partner With You
A lot of small business owners hear about the latest trends in online marketing—AI, paid search, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.
Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.
That’s why we propose a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all channels are being used, and you’re optimizing and maximizing your existing marketing assets.
Done for you packages with a set price
Our consulting is based on your unique business needs and budget. Here are a few of our example packages.
We start by creating your perfect marketing strategy
Below you'll find a range of typical strategy packages, however, these are simply for illustration as every business is unique and we build the perfect approach that compliments your current marketing efforts, your business model, and your long-term objectives.
Total Online Presence
Core Message Development
Customer Journey Map
High level summary + Reports
Next 3 months
5 client interviews
Next 6 months
TOPA + reports
10 client interviews
Next 12 months
Then we build the right ongoing implementation
package for your business
Once we help you develop the perfect strategy for your business we move to an implementation plan based on that strategy. Below you'll find a range of typical plans but every business is unique so the actual plan we build for your business will be personalized and tailored to meet your goals.
Example packages typically include some combination of the following tactics.
• Refresh WordPress site
• Mobile friendly
• HTTPS secure
• Local pages
• CRO Landing pages
• Core page content
• Home page video
• Review funnel
• Ongoing blog content
• Hub page upgrade for leads
• Podcast or Webinar
• Sales materials
• Press releases
• Update old content
• Google My Business Optimization
• Onsite SEO management
• Local citation management link building
• Google Search Console setup
• Podcast guesting
• Organic CTR optimized
• Featured snippet program
• Social profile refresh
• Social posting plan
• Social promotion plan
• Social engagement plan
• Media and influencer outreach
• Video channel
• Live video program
• List clean-up
• Re-engagement campaign
• Monthly newsletter
• Lead capture calls to action
• Email confirmation and follow-up
• Email lead nurture program
• Email lead campaigns
Paid Lead Generation
• Boost FB posts
• Social media ad campaign
• Google AdWords
• Remarketing campaigns
• Co-marketing partner plan
• Lead disovery/orientation process
• Speaking for leads
• Repeat customer campaigns
• Review response plan
• New customer onboarding process
• Customer delight process
• Referral program
• Events program
• Customer feedback program
• Data capture and clean up
• Sales pipeline process
• Lead scoring process
• Lead follow-up sequences
• Analytics goals
• Advertising tracking
• Call tracking
Need to build a local foundation first?
Ask about our Local Foundation Package
Google My Business Optimization
2 Pages Onsite SEO Mangement
Local Citation Management