Show Your Why It's easy for companies to regurgitate simple maxims. It's another thing to know what you're talking about. Many quote quips like, "Know your Why." And, "Start with Why." And anything else they can get from business gurus like Simon Sinek. Some companies talk about their "Why" when…

Perfection is A Myth

Perfection Is A Myth Stop dying on "perfection." Stop allowing the myth of perfection to hold you back. Get it "good enough" and get it out there! No matter how great it is - if you never release it, it adds ZERO value! Nothing will ever be perfect. Although you…

Find Your Beauty Mark | How to Market Beauty

The Essence of Marketing Beauty is Similar to Marketing Anything - Here's Why Every decision is based on and made in emotion. Will Leach illustrates this best in his book, Marketing to Mindstates. We make decisions in the emotional child-mindstate. Then, we bring in the adult-mindstate to justify those decisions.…

About Us… But Is It Really?

I mean REALLY? In the early days, there seemed to be an unwritten rule among web developers. Nestled to the right of the “Home” button is an all-important, magical button that companies are sure that - with enough details crammed into it - it would single-handedly close deals. The infamous…

Would You Do Business with You?

Has your business morphed into the likeness of a sweaty, funky, stinky dude who hasn't showered in weeks? While walking downtown with a business group, we passed a homeless man. It was August. It was 100 degrees outside. And the breeze scarce. "Can't he smell himself?" a man in the…

Frankly My Dear… Connecting with Customers

Are you giving customers a reason to connect with your brand? Before you post, look at your content from your customer's perspective and ask yourself, "Why should I care?" If you don't know... then neither do they. Get the details in the video: https://youtu.be/novMV-UsKw0