Perfection is A Myth

Perfection Is A Myth Stop dying on "perfection." Stop allowing the myth of perfection to hold you back. Get it "good enough" and get it out there! No matter how great it is - if you never release it, it adds ZERO value! Nothing will ever be perfect. Although you…

Find Your Beauty Mark | How to Market Beauty

The Essence of Marketing Beauty is Similar to Marketing Anything - Here's Why Every decision is based on and made in emotion. Will Leach illustrates this best in his book, Marketing to Mindstates. We make decisions in the emotional child-mindstate. Then, we bring in the adult-mindstate to justify those decisions.…

About Us… But Is It Really?

I mean REALLY? In the early days, there seemed to be an unwritten rule among web developers. Nestled to the right of the “Home” button is an all-important, magical button that companies are sure that - with enough details crammed into it - it would single-handedly close deals. The infamous…

Would You Do Business with You?

Has your business morphed into the likeness of a sweaty, funky, stinky dude who hasn't showered in weeks? While walking downtown with a business group, we passed a homeless man. It was August. It was 100 degrees outside. And the breeze scarce. "Can't he smell himself?" a man in the…

Frankly My Dear… Connecting with Customers

Are you giving customers a reason to connect with your brand? Before you post, look at your content from your customer's perspective and ask yourself, "Why should I care?" If you don't know... then neither do they. Get the details in the video: https://youtu.be/novMV-UsKw0